“If everyone likes it, you probably haven’t gone far enough” -Rick Rubin

Text from a book that reads any framework, method, or label you impose on yourself is just as likely to be a limitation as an opening.

Marketing is really just an act of creating.  Creating words that describe who you are and what you do.  Creating a combination of colors that people easily recognize.  Creating graphics and pictures.  Creating a feeling that your brand gives off.  To create these things does not mean you need to follow this grand strategy, perfectly […]