I prefer my potatoes double fried.
I think owning a business is a lot like having a newborn. I don’t have one of those yet, so I guess I can’t be too sure, but it seems like that’s a fair assessment. I’ve heard that when you have your first kid, you don’t really know what you’re doing. You can read articles, […]
You are not a niche!
Dear reader, You are not a niche, You are a lot of things! You are a friend, A chef, A professional parallel parker. You are a painter (or at least, paint by numbers), A traveler, A beloved son or daughter. You are a foodie. A gardner, An aspiring scratch golfer. You love learning, And trying, […]
“If everyone likes it, you probably haven’t gone far enough” -Rick Rubin
Marketing is really just an act of creating. Creating words that describe who you are and what you do. Creating a combination of colors that people easily recognize. Creating graphics and pictures. Creating a feeling that your brand gives off. To create these things does not mean you need to follow this grand strategy, perfectly […]
From the newsletter: F*ck perfectionism, have you ever seen the rain (?) & reader Q/A
Many of you are so concerned with being perfect in your content. This could be any type of content: your emails, social media posts, blog posts, podcast episodes, etc. Stop trying to be so perfect and buttoned up!!! (unless that’s genuinely how you are as a person, but I’m guessing it’s not?) Your content can be fun. It […]