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Tag: business growth

I prefer my potatoes double fried.

Pieces of fried shrimp, sweet potato waffle fries and ketchup on parchment paper.

I think owning a business is a lot like having a newborn. I don’t have one of those yet, so I guess I can’t be too sure, but it seems like that’s a fair assessment. I’ve heard that when you have your first kid, you don’t really know what you’re doing. You can read articles, […]

“Whatever’s normal, do the exact opposite”

Black-and-white photo of a baseball team in striped uniforms posing dramatically on the field in front of a city skyline. Several players pretend to sing and play instruments, including one kneeling with a banjo, while others clap, gesture, and laugh, creating a playful, high-energy scene that blends baseball with live entertainment.

There are two things that happened recently which led me to writing this blog post:  One. I received an email from another business owner, a newsletter subscriber, a friend… and his email inspired me. See his email below.  Two. I started reading Fans First by Jesse Cole, the Founder of the Savannah Bananas. He tells […]

From the newsletter: What Jerry Maguire taught me about marketing

A man in a suit and a young woman stand close together inside an elevator, making intense eye contact. The woman holds a small notebook and pen, while the man leans toward her with a slight smile, creating a tense and intimate moment. The elevator's metallic walls form a simple background.

This post is an example of a recent newsletter I sent. You can join my email list here. Just this week, a client gave me a very important homework assignment: Watch Jerry Maguire. For those of you who’ve never seen Jerry Maguire (myself included less than 12 hours ago), it’s a heartfelt, slightly cheesey, make you […]

How to grow a business without social media

Emily holding The Opt-Out Family book over her mouth up by her eyes.

Are you questioning social media marketing? Can people still be found without social media? Can you actually grow a business without social media? Recently, I’ve been so interested in the concept of social media and how it impacts the mental health of business owners. I am a business owner, and I do not want to […]

“If everyone likes it, you probably haven’t gone far enough” -Rick Rubin

Text from a book that reads any framework, method, or label you impose on yourself is just as likely to be a limitation as an opening.

Marketing is really just an act of creating.  Creating words that describe who you are and what you do.  Creating a combination of colors that people easily recognize.  Creating graphics and pictures.  Creating a feeling that your brand gives off.  To create these things does not mean you need to follow this grand strategy, perfectly […]

From the newsletter: F*ck perfectionism, have you ever seen the rain (?) & reader Q/A

Screenshot of a Youtube cover of two guys sitting on a porch playing guitars.

Many of you are so concerned with being perfect in your content. This could be any type of content: your emails, social media posts, blog posts, podcast episodes, etc.  Stop trying to be so perfect and buttoned up!!! (unless that’s genuinely how you are as a person, but I’m guessing it’s not?) Your content can be fun. It […]

Why I’m quitting social media as a business owner

Boyfriend standing in art studio in Asheville, holding a painting

I can feel this general shift- people are quitting social media, and I’m one of them.  WHY I’M QUITTING SOCIAL MEDIA AS A BUSINESS OWNER I think we can all agree that there’s an addicting aspect of being on social media. But when did that need start?  Was it when Instagram introduced the unlimited feed? […]