You are not a niche!
Dear reader, You are not a niche, You are a lot of things! You are a friend, A chef, A professional parallel parker. You are a painter (or at least, paint by numbers), A traveler, A beloved son or daughter. You are a foodie. A gardner, An aspiring scratch golfer. You love learning, And trying, […]
The old man in pottery class
I lean over the oily glaze bucket and dip my lopsided mug down into the thick liquid. Today is my last pottery class. I bring the mug back up for air and set it down on the table to dry. A lilac purple. My mom will love this, I think to myself. In a lot […]
“If everyone likes it, you probably haven’t gone far enough” -Rick Rubin
Marketing is really just an act of creating. Creating words that describe who you are and what you do. Creating a combination of colors that people easily recognize. Creating graphics and pictures. Creating a feeling that your brand gives off. To create these things does not mean you need to follow this grand strategy, perfectly […]