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Tag: real connection

“Whatever’s normal, do the exact opposite”

Black-and-white photo of a baseball team in striped uniforms posing dramatically on the field in front of a city skyline. Several players pretend to sing and play instruments, including one kneeling with a banjo, while others clap, gesture, and laugh, creating a playful, high-energy scene that blends baseball with live entertainment.

There are two things that happened recently which led me to writing this blog post:  One. I received an email from another business owner, a newsletter subscriber, a friend… and his email inspired me. See his email below.  Two. I started reading Fans First by Jesse Cole, the Founder of the Savannah Bananas. He tells […]

From the newsletter: What Jerry Maguire taught me about marketing

A man in a suit and a young woman stand close together inside an elevator, making intense eye contact. The woman holds a small notebook and pen, while the man leans toward her with a slight smile, creating a tense and intimate moment. The elevator's metallic walls form a simple background.

This post is an example of a recent newsletter I sent. You can join my email list here. Just this week, a client gave me a very important homework assignment: Watch Jerry Maguire. For those of you who’ve never seen Jerry Maguire (myself included less than 12 hours ago), it’s a heartfelt, slightly cheesey, make you […]

Social media is not real community

Kitchen island with a lit pupkin candle, two lit candle sticks, a bowl of tortillas and a sign that reads welcome to the cookbook club.

Your followers don’t send flowers on your birthday or pick up soup at the store when you’re sick. They don’t hold the door open for you at the local coffee shop, or stop to say hi on your morning walk. They don’t hug you when you’ve had a bad day, check in on the status […]