Let’s talk about Tiktok. Now, whether or not you agree with the government’s *potential???* ban on Tiktok, this is still a great learning moment for all of us.
Listen to me carefully: You cannot rely on any ONE platform for your marketing… In fact, you cannot rely on ANY platform for your marketing (besides ones you own).
You don’t own your followers on social media. If Tiktok IS banned tomorrow, all of those followers are gone. There’s no way for you to reach them, and there’s no way for them to reach you… Unless…
They’re on your email list.
The platform you own.
The platform you control.
If you’re on social media, but you don’t have an email list started (or maybe it’s not a priority), that’s okay!!! I was there before, too. The great thing is- NOW is the best time to start. If you have the day off today, maybe take some time to set one up… and tell me when you do!
A poem, from me, to you
Tell me a story about your life,
I bet it’ll be cool,
I bet it’ll be fine.
You won’t have to dance,
Or follow any trends,
Or post at certain times,
The cycle never ends.
Just tell me a story,
About what makes you tick,
And you just might find,
That’ll do the trick.
Until next time,
Emily